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Never Eat Alone: And Other Secrets to Success, One Relationship at a TimeKeith Ferrazzi, Tahl Raz
Rating: 4.0/5 Stars Rank: 417 At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. About the AuthorKEITH FERRAZZI is founder and CEO of the training and consulting company Ferrazzi Greenlight and a contributor to Inc., the Wall Street Journal, and Harvard Business Review.Earlier in his career, he was CMO of Deloitte Consulting and at Starwood Hotels and Resorts, and CEO of YaYa Media. He lives in Los Angeles. TAHL RAZ is an editor at Fortune Small Business. He’s written for Inc. magazine, the Jerusalem Post, the San Francisco Chronicle, and GQ. Raz lives in New York City. EditorialsSample 3 of 5Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Keith Ferrazzi, Tahl Raz
Customer ReviewsSample 3 of 55Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Keith Ferrazzi, Tahl Raz
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