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Book - Product Information
Reading Financial Reports For Dummies
Lita Epstein
Rating: 5.0/5 Stars
Rank: 9054
The U.S. government began standardizing and regulating financial reporting
in 1929 when the stock market crash made it painfully clear that
businesses often made absurd claims and that investors were either
gullible, unable to verify information, or both.
Now, financial reports
are used by a company’s management to measure profitability (or lack
of it), optimize operations and guide the company, by banks and other
lenders to gauge the company’s financial health, and by
institutional or individual investors interested in purchasing stock. Unless you’re financially savvy, annual reports with all
those figures, frustrating footnotes, and fine print are boring and
intimidating.
However, once you have a fundamental knowledge of finance
and its basic terminology, you can find the juicy parts. Reading
Financial Reports For Dummies by Lita Epstein, a teacher of online
financial courses and author of Trading for Dummies, gets you up to
speed so you can: - Go past the prose that can
maximize the positive and minimize the negative and get information in
dollars and cents
- Get an overview from the big three—the
balance sheet, income statement, and statement of cash flows
- Understand the lingo and read between the lines
- Calculate
basics like PE, Dividend Payout Ratio, ROS, ROA, ROE, Operating Margin,
and Net Margin
It pays for investors to be somewhat
skeptical instead of gullible. Pressured to please Wall Street, companies
are sometimes tempted to use “creative” accounting.
You’ll discover how to: - Detect red
flags (that, unfortunately, aren’t emphasized in red) such as
lawsuits, changes in accounting methods, and obligations to retirees and
future retirees
- Understand the different reporting requirements
for public companies and private companies with various types of business
structures
- Analyze a company’s cash flow, a prime indicator
of its financial health
- Scrutinize deals such as mergers,
acquisitions, liquidations and other major changes in key assets
Organized so you can start where you’re comfortable and
proceed at your own pace, Reading Financial Reports for Dummies
helps managers prepare annual reports and use financial reporting to
budget more efficiently and helps investors base their decisions on
knowledge instead of hype.
Whether you’re in business or in the
stock market, knowledge is always an asset.
About the AuthorLita Epstein is a writer and a designer and teacher of online financial
courses, as well as the coauthor of Trading For Dummies.
Editorials
Sample 2 of 2
Reading Financial Reports For Dummies
Lita Epstein
![]() | | | Book Description | | The U.S. government began standardizing and regulating financial reporting
in 1929 when the stock market crash made it painfully clear that
businesses often made absurd claims and that investors were either
gullible, unable... read full editorial |
![]() | | | From the Back Cover | | Simple strategies for measuring a company's financial health
Decipher the jargon and read financial reports like a pro
Whether you're a serious investor or hold a few shares in the company
you work for, reading... read full editorial |
Customer Reviews
Sample 1 of 1
Reading Financial Reports For Dummies
Lita Epstein
![]() | | | Best first book on the subject | | (Harwood Hts, IL USA) February 14, 2005 - 5.0/5 stars | | I have several books on this subject, and this is the best introductory
volume out there.
A very welcome new title!
A
must for "Rich Dad" readers. |
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