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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting AnythingGuy Kawasaki
Rating: 4.5/5 Stars Rank: 816 Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. About the AuthorGuy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm.He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries. EditorialsSample 2 of 2The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Guy Kawasaki
Customer ReviewsSample 3 of 60The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Guy Kawasaki
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