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Book - Product Information
The Experience Economy: Work Is Theatre & Every Business a Stage
B. Joseph Pine Ii, James H. Gilmore
Rating: 4.5/5 Stars
Rank: 1375
Sometime during the last 30 years, the service economy emerged as the
dominant engine of economic activity. At first, critics who were
uncomfortable with the intangible nature of services bemoaned the decline
of the goods-based economy, which, thanks to many factors, had
increasingly become commoditized.
Successful companies, such as Nordstrom,
Starbucks, Saturn, and IBM, discovered that the best way to differentiate
one product from another--clothes, food, cars, computers--was to add
service. But, according to Joseph Pine and James Gilmore, the bar of
economic offerings is being raised again.
In The Experience
Economy, the authors argue that the service economy is about to be
superseded with something that critics will find even more ephemeral (and
controversial) than services ever were: experiences.
In part
because of technology and the increasing expectations of consumers,
services today are starting to look like commodities.
The authors write
that "Those businesses that relegate themselves to the diminishing world
of goods and services will be rendered irrelevant. To avoid this fate, you
must learn to stage a rich, compelling experience." Many will find the
idea of staging experiences as a requirement for business survival
far-fetched.
However, the authors make a compelling case, and consider
successful companies that are already packaging their offerings as
experiences, from Disney to AOL. Far-reaching and thought-provoking,
The Experience Economy is for marketing professionals and anyone
looking to gain a fresh perspective on what business landscape might look
like in the years to come.
Recommended. --Harry C. Edwards
About the AuthorB. Joseph Pine II and James H. Gilmore are co-founders of Strategic
Horizons LLP. Pine is the author of Mass Customization (HBS Press).
Editorials
Sample 3 of 12
The Experience Economy: Work Is Theatre & Every Business a Stage
B. Joseph Pine Ii, James H. Gilmore
![]() | | | Amazon.com | | Sometime during the last 30 years, the service economy emerged as the
dominant engine of economic activity. At first, critics who were
uncomfortable with the intangible nature of services bemoaned the decline
of... read full editorial |
![]() | | | Jesse Berst, ZDNet (for Wired), July 1999 | | "This is a good look at how every business is morphing into show
business...just creating a product and waiting for the world to come to
your door is not going to cut it." |
![]() | | | From the Publisher | | Named One of the Top Ten Business Books of 1999 by Management General |
Customer Reviews
Sample 3 of 18
The Experience Economy: Work Is Theatre & Every Business a Stage
B. Joseph Pine Ii, James H. Gilmore
![]() | | | a fresh and novel view of the current business trends | | (Austin, TX United States) May 29, 2004 - 5.0/5 stars | | this book is definitely out of the ordinary: it proposes a novel (to me at
least) view of the current economy trends and well illustrate an
equivalence between the work environment and the stage of a theatrical
play.Worth reading it. |
![]() | | | More Exciting Than it Sounds | | (New York City, USA) June 16, 2005 - 3.0/5 stars | | With a title like "The Experience Economy" and a tagline that reads "Work
is Theatre and Every Business a Stage," one would think this would be an
exciting and daring book on innovative business strategies. Daring... read full review |
![]() | | | block that metaphor | | (Silver Spring, Md USA) June 9, 1999 - 2.0/5 stars | | I found the book very difficult to absorb. It could be that I am just slow
to get it. But I found that the theater metaphor often made it more
difficult for me to pick up what they were trying to say. It certainly
did not make it easier. |
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