The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

Rating: 5.0/5 Stars
Rank: 1722

It is being done-profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.

In the book and accompanying CD videos, Prahalad presents...

Why what you know about BOP markets is wrong A world of surprises-from spending patterns to distribution and marketing

Unlocking the "poverty penalty"

The most enduring contributions your company can make Delivering dignity, empowerment, and choice-not just products

Corporations and BOP entrepreneurs Profiting together from an inclusive new capitalism

"C.

K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper.

Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability." Bill Gates, Chairman and Chief Software Architect,Microsoft

"The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world.

C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line.

If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you." Madeleine K. Albright, Former U.S. Secretary of State

"Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld." Christopher Rodrigues, CEO, Visa International

"An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor." Mark Malloch Brown, Administrator, United Nations Development Programme

About the Author

Editorials

	Book Description
	The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying... read full editorial
	From the Back Cover
	The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying... read full editorial

Customer Reviews

	Where the major opportunities for business growth are
	(Hiawatha, Iowa United States(cashbacher@yahoo.com) July 5, 2005 - 5.0/5 stars
	The 80/20 rule is one that you hear all the time in business and it is applied to several different contexts. For example, "80 percent of your profits will be from 20 percent of your customers" and "80 percent of your time... read full review
	"Give a man a fish, he'll eat for a day...
	(Santa Barbara, Ca United States) February 1, 2005 - 5.0/5 stars
	...Teach a man to fish, and he'll eat for a lifetime". A famous Biblical quote, one that resonated with me strongly, and profoundly influenced my thinking on international aid, but more broadly, the problem of poverty,... read full review
	Must-have for people who believe capitalism is the answer.
	(Bangalore, India) January 31, 2005 - 5.0/5 stars
	The Fortune at the Bottom of the Pyramid..well, this was the book I have always been looking for. The best book ever on how markets can improve quality of life for the poorest people. There are over 4 billion people,... read full review

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