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Book - Product Information
The Girl's Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur
Caitlin Friedman, Kimberly Yorio
Rating: 5.0/5 Stars
Rank: 170
PR pundits and business owners Friedman and Yorio tackle the fear factor of
women who want to quit their day job and build a business.
They ask, "Are
you the girl to run the show?" They answer with a sassy list of pros and
cons ("You will be able to get to your child's school play, but you will
think about money all the time.") and with tough questions ("Could you
negotiate a reasonable rent with an unreasonable landlord?) Every
chapter is packed with interviews, charts, quizzes and witty directives
about self-employment.
Among their greatest hits: what's in a name,
choosing logos, ten inspiring business chick flicks, legal eagles,
business speak and visibility in professional associations.
Friedman and
Yorio sweat the small stuff. They explain, for example, why you shouldn't
eat spaghetti at a business lunch and how to ask revealing questions of a
potential employee or computer consultant.
The authors' premise, "let
women be women" is most compelling when they explore the unique challenges
women face--from finding female role models to being a boss "without being
a bitch." They are on shakier ground with the arguable assumption
that all women share distinct gender styles and strengths. This type
casting and the "girl friend" tone can sometimes belittle the book's smart
and strategic ideas for becoming the boss.
Still, it is hard to imagine a
more readable, practical book about the challenges of being in charge.
--Barbara Mackoff--This text refers to the
Hardcover
edition.
About the AuthorCaitlin Friedman started her own business in 1999 and hasn't looked
back. A native of Amherst, Massachusetts, she has been a public relations
and marketing expert for more than ten years.
Currently, she divides her
time between New York City and Chatham, New York.
Editorials
Sample 3 of 6
The Girl's Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur
Caitlin Friedman, Kimberly Yorio
![]() | | | Amazon.com | | PR pundits and business owners Friedman and Yorio tackle the fear factor of
women who want to quit their day job and build a business. They ask, "Are
you the girl to run the show?" They answer with a sassy list of pros... read full editorial |
![]() | | | Ella Brennan, owner, Commander's Palace | | "This book will do for business what Joy of Cooking did for the
culinary world . . ."--This text refers to the
Hardcover
edition. |
![]() | | | Book Description | | Geared toward the unique challenges faced by self-employed
businesswomen, The Girl's Guide to Starting Your Own Business
offers solutions and advice for handling a range of issues, including how
to write a business plan,... read full editorial |
Customer Reviews
Sample 3 of 6
The Girl's Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur
Caitlin Friedman, Kimberly Yorio
![]() | | | Good Introduction to Business Written for Women | | (MN United States) January 31, 2004 - 5.0/5 stars | | Caitlin Friedman and Kimberly Yorio wrote "The Girl's Guide To
Starting Your Own Business" for female entrepreneurs looking for
advice and encouragement.Several years ago, when working as publicists
for a New York... read full review |
![]() | | | An Excellent Reference! | | (Houston, Texas) July 21, 2004 - 5.0/5 stars | | I absolutely love this book! I have wanted to start my own company for
some time now; however, I have been taking many baby steps due to
ignorance on many subjects that deal with small business ownership.
After reading... read full review |
![]() | | | Greatest guide for beginners | | (Atlanta, GA) February 3, 2005 - 5.0/5 stars | | This book is indeed 'candid'--it turns all of the legal jargin into words
that can be easily understood. It's a 'fun' read. The examples given make
it even better!! |
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