|
Book - Product Information
The Girl's Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur
Caitlin Friedman, Kimberly Yorio
Rating: 5.0/5 Stars
Rank: 173
PR pundits and business owners Friedman and Yorio tackle the fear factor of
women who want to quit their day job and build a business.
They ask, "Are
you the girl to run the show?" They answer with a sassy list of pros and
cons ("You will be able to get to your child's school play, but you will
think about money all the time.") and with tough questions ("Could you
negotiate a reasonable rent with an unreasonable landlord?) Every
chapter is packed with interviews, charts, quizzes and witty directives
about self-employment.
Among their greatest hits: what's in a name,
choosing logos, ten inspiring business chick flicks, legal eagles,
business speak and visibility in professional associations.
Friedman and
Yorio sweat the small stuff. They explain, for example, why you shouldn't
eat spaghetti at a business lunch and how to ask revealing questions of a
potential employee or computer consultant.
The authors' premise, "let
women be women" is most compelling when they explore the unique challenges
women face--from finding female role models to being a boss "without being
a bitch." They are on shakier ground with the arguable assumption
that all women share distinct gender styles and strengths. This type
casting and the "girl friend" tone can sometimes belittle the book's smart
and strategic ideas for becoming the boss.
Still, it is hard to imagine a
more readable, practical book about the challenges of being in charge.
--Barbara Mackoff--This text refers to the
Hardcover
edition.
About the AuthorCaitlin Friedman started her own business in 1999 and hasn't looked
back. A native of Amherst, Massachusetts, she has been a public relations
and marketing expert for more than ten years.
Currently, she divides her
time between New York City and Chatham, New York.
Editorials
Sample 3 of 6
The Girl's Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur
Caitlin Friedman, Kimberly Yorio
![]() | | | Amazon.com | | PR pundits and business owners Friedman and Yorio tackle the fear factor of
women who want to quit their day job and build a business. They ask, "Are
you the girl to run the show?" They answer with a sassy list of pros... read full editorial |
![]() | | | From Publishers Weekly | | Friedman and Yorio take girl power corporate in their friendly guide for
women who want to start their own business. The two media mavens (they
started their own PR agency in 2000, after working as publicists at
Broadway... read full editorial |
![]() | | | From Booklist | | The authors, founders of a public relations and marketing firm, claim that
when they formed their company they were unable to find an encouraging
guidebook for women entrepreneurs. Having written their own, they offer
women... read full editorial |
Customer Reviews
Sample 3 of 6
The Girl's Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur
Caitlin Friedman, Kimberly Yorio
![]() | | | Good Introduction to Business Written for Women | | (MN United States) January 31, 2004 - 5.0/5 stars | | Caitlin Friedman and Kimberly Yorio wrote "The Girl's Guide To
Starting Your Own Business" for female entrepreneurs looking for
advice and encouragement.Several years ago, when working as publicists
for a New York... read full review |
![]() | | | An Excellent Reference! | | (Houston, Texas) July 21, 2004 - 5.0/5 stars | | I absolutely love this book! I have wanted to start my own company for
some time now; however, I have been taking many baby steps due to
ignorance on many subjects that deal with small business ownership.
After reading... read full review |
![]() | | | Great Book!!! | | (Tennessee) January 28, 2005 - 5.0/5 stars | | This is a wonderful book for both beginners and established business
owners. Covers all you need to know about starting your own business. It
didn't leave me with too many questions at the end. I also had a hard time
putting... read full review |
Top 10 Best Selling Money-Employment Book Categories
|
|