Editorial: 1 - 3 of 3, Marketing ROI: The Path to Campaign, Customer, and Corporate -- James D. Lenskold Money-Employment-Careers Best Sellers
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Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability
James D. Lenskold

Editorials 1 - 3 of 3
1.Book Description
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros... read full editorial
2.Book Info
Text presents Marketing Return on Investment (ROI), a program for making every marketing dollar count. Provides step-by-step guidelines. DLC: Capital investments--Evaluation.
3.From the Back Cover
A 2004 Berry-American Marketing Association Book Prize Finalist! "This book is an indispensable, step-by-step guide to calculating what works and what doesn’t in the notoriously difficult to measure areas of marketing... read full editorial

Editorials 1 - 3 of 3
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