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| 1. | From AudioFile |
| The story of a golfer and his male fairy godmother who guides him through
encounters with outstanding service in a variety of business settings is
an eloquent parable about customer service. The three-part formula:... read full editorial |
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| 2. | -- Jim Pattison President, The Jim Pattison Group |
| "A great commonsense approach to customer service" |
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| 3. | -- Lynn Posluns President, Fairweather |
| "Our strategic customer service plan is based on Raving Fans. It has
helped focus our energy on this critical area. A must read!" |
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| 4. | -- Eamon Ryan President, Lexmark Canada Inc. |
| "An easily understood message and one every organization needs to hear." |
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| 5. | -- James F. Nordstrom Co-chairman of the Boaard Nordstrom, Inc. |
| "Making your customers Raving Fans is the competitive edge today. This book
can jump-start you in that direction." |
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| 6. | -- Jim Pattison President, The Jim Pattison Group |
| "A great commonsense approach to customer service" |
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| 7. | -- James F. Nordstrom Co-chairman of the Boaard Nordstrom, Inc. |
| "Making your customers Raving Fans is the competitive edge today. This book
can jump-start you in that direction." |
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| 8. | Book Description |
| "Your customers are only satisfied because their expectations are so low
and because no one else is doing better. Just having satisfied customers
isn't good enough anymore. If you really want a booming business, you have... read full editorial |
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| 9. | Inside Flap Copy |
| Told in the parable style of The One Minute Manager, RAVING FANS
uses a brilliantly simple and charming story to teach listeners how to
define vision, learn what a customer really wants, institute effective
systems, and make... read full editorial |
