Book Editorial:2
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Guy Kawasaki
Rating: 4.5/5 Stars
Rank: 816
Book Description
What does it take to turn ideas into action? What are the elements of a
perfect pitch? How do you win the war for talent?
How do you establish a
brand without bucks? These are some of the issues everyone faces when
starting or revitalizing any undertaking, and Guy Kawasaki, former
marketing maven of Apple Computer, provides the answers. The Art of
the Start will give you the essential steps to launch great products,
services, and companies—whether you are dreaming of starting the next
Microsoft or a not-for-profit that’s going to change the world.
It
also shows managers how to unleash entrepreneurial thinking at
established companies, helping them foster the pluck and creativity that
their businesses need to stay ahead of the pack.
Kawasaki provides readers
with GIST—Great Ideas for Starting Things—including his
field-tested insider’s techniques for bootstrapping, branding,
networking, recruiting, pitching, rainmaking, and, most important in this
fickle consumer climate, building buzz. At Apple, Kawasaki helped turn
ordinary customers into fanatics.
As founder and CEO of Garage Technology
Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best
thinking about The Art of the Start.
Editorial: 2 of 2
Editorials
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Guy Kawasaki
Editorial
1 - 2 of 2
![]() | | 1. | From Publishers Weekly | | Kawasaki (Rules for Revolutionaries) draws upon his dual background
as an evangelist for Apple's Macintosh computer and as a Silicon Valley
venture capitalist in this how-to for launching any type of business
project. Each... read full editorial |
![]() | | Current Editorial | | 2. | Book Description | | What does it take to turn ideas into action? What are the elements of a
perfect pitch? How do you win the war for talent? How do you establish a
brand without bucks? These are some of the issues everyone faces... read full editorial |
Customer Reviews
Sample 3 of 60
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Guy Kawasaki
![]() | | | Guy Kawasaki is Solid Gold | | (Seattle, WA) November 5, 2004 - 5.0/5 stars | | I have had the pleasure of reading Art of the Start and seeing Guy Kawasaki
speak. I was impressed with his ability to provide direct, amusing and
effective advice.
Four weeks ago I had not heard of Guy
Kawasaki. I first... read full review |
![]() | | | Must have book for Entreprenuers | | (Lexington, MA) November 16, 2004 - 5.0/5 stars | | This is one of finest books I have read. If you are an entreprenuer or want
to be one - you *need* this book. This is the only non-fiction book that I
have finished in one sitting!
I love Guy;s style of writing -
wonderful... read full review |
![]() | | | If you want to start a business, read this book now... | | (Oakland, CA) July 17, 2005 - 5.0/5 stars | | If you are interested in starting a business and want to get a lay of the
land, get best practices, buy this book now.
Kawasaki uses
his past at Apple and his experience as a successful venture capitalist to
net out what... read full review |
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