| From Booklist The authors, founders of a public relations and marketing firm,... |
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Tue December 2, 2008 |
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| Book Editorial:3
The Girl's Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur Caitlin Friedman, Kimberly Yorio 
Rating: 5.0/5 Stars Rank: 173 The authors, founders of a public relations and marketing firm, claim that when they formed their company they were unable to find an encouraging guidebook for women entrepreneurs. Having written their own, they offer women help both in determining the ideal business for their talents and in taking steps to develop it. They recommend becoming a "mensch," taking the high road in business dealings even if doing so costs a few extra dollars. Quizzes, checklists, and tips cover the challenges of being the boss, preparing a business plan, dealing with legal issues, recognizing the importance of marketing, and balancing family and work. Friedman and Yorio term their style "breezy in tone yet substantial in content"; it's not clear if this lighthearted approach to such a serious topic will appeal to women, but the content is thought provoking and important. Mary Whaley Copyright © American Library Association. All rights reserved--This text refers to the Hardcover edition.
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