| Are we nuts? When we were establishing our price and guarantee, we argued... |
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Sat February 18, 2012 |
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| e-Book Editorial:6
A Second Home In New Zealand Nukiwi.com 
When we were establishing our price and guarantee, we argued amongst ourselves for days. It became quite a scene. Some thought that we should dramatically raise our price; that we were giving away too much for too little. After all, they pointed out, US$49.95 was a bit ridiculous considering people regularly pay hundreds and often thousands of dollars in expense and time for this kind of information. Some thought that we should limit the return period to only 30 or 60 days. But the biggest argument came from the idea of actually extending the guarantee to nearly three months and not requiring the customer to delete the files if they asked for a refund. Shouts of, "Are you nuts?" and "We could lose a fortune!" sprang up from many corners. Let's face it, if the report really stank, we stood to lose big time. But in the end we all agreed that if we weren't willing to put our money where our mouths were, why should you. That's how sure we are that you'll love what we've put together for you.
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