Marketing engine in 'Speed Racer' stalls

Courtesy Marketplace  Mon, 05/19/2008 - 13:57

The movie 'Speed Racer' was supposed to be a blockbuster. Warner Bros. put $250 million into making and marketing it.

But so far it's earned less than $30 million at the box office. Stacey Vanek-Smith reports on the economics of a flop.


 

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