Mattel pins hopes on Barbie's makeover

Courtesy MSN Money Latest Articles  Thu, 10/22/2009 - 22:01

The world's best-selling doll is losing favor with older girls and market share to sassier rivals. Now, after a reinvention that took 18 months and cost millions of dollars, the rollout of a new version of the toy aims at reclaiming its status as a fashion icon.

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