advertisers

Social networks like MySpace offer marketers the ability to target messages precisely, but many are still leery of the unpredictable content their ads will be seen alongside.

Mitchell Hartman reports.

With television audiences declining, network executives are looking for ways to attract them -- and advertisers -- whether it be online, on screen or on our phones.

Kai Ryssdal has more on some of the new steps they're taking.

YouTube, the online video pioneer, has rolled out a way to make tracking your Web-surfing interests and tendencies even easier.

And advertisers are going to love it. Lisa Napoli reports.