China recently bought $300 million in bonds from Costa Rica in a "checkbook diplomacy" strategy to move the nation's allegiance from Taipai to Beijing, according to a newspaper report.
Dan Grech has more.
allegianceChina shows Costa Rica the moneyMarketplace Fri, 09/12/2008 - 15:01
Your Money: Loyalty Program Offers Freebies (but Read the Small ...NYT > Your Money Fri, 06/06/2008 - 15:29
Starbucks new rewards program demonstrates just how hard it is, in any industry, to build a program that inspires allegiance to a particular brand. |
