pitches

In an effort to connect with consumers, advertisers reference the struggling economy in their pitches. But there are risks.

A bewildering, largely unregulated array of businesses offering assistance are leaving job seekers vulnerable.

Frito-Lay company is trying to cash in on the trend towards local eating. A new marketing campaign unveiled today pitches Lay's potato chips as locally-made.

Joel Rose investigates how local the chips really are.