The movie 'Speed Racer' was supposed to be a blockbuster. Warner Bros. put $250 million into making and marketing it.
But so far it's earned less than $30 million at the box office. Stacey Vanek-Smith reports on the economics of a flop.
speed racerMarketing engine in 'Speed Racer' stallsMarketplace Mon, 05/19/2008 - 13:57
The movie 'Speed Racer' was supposed to be a blockbuster. Warner Bros. put $250 million into making and marketing it. |