super bowl ads

It used to be a bait shop. Now, it's home to Yessian music, a firm that's created soundtracks for Budweiser and Hyundai commercials.

At this year's Super Bowl their musical efforts could be heard in five different commercials. Excerpt: "Generally, Yessian will compete with several other companies to produce the best music for a particular commercial.

Plummeting advertising sales have severely wounded media companies, but CBS is scoring big with the broadcast of this season's Super Bowl XLIV.

Companies that normally spend big bucks on Super Bowl ads are reconsidering the big flash productions for fear of appearing flamboyant during a time of economic trouble.

Stacey Vanek-Smith reports.