Companies will spend more than a billion dollars in coming weeks to link their names to the Olympics, but will it pay off? The evidence, including a unique stock index, says yes.
Mattel Children's Foundation Awards $2.1 Million to...
The Mattel Children's Foundation is celebrating its thirtieth year of grantmaking with grants to its six Signature Partners, including Save the Children and Special Olympics....
Coke pins China hopes on Beijing blitz
An association with the Olympics helps the soft-drink maker connect with 1.3 billion consumers. A trickier task is teaching the Chinese 'how to drink Coke and how to love Coke.'
Reinventing brands for China
The Olympics have moved the spotlight to China and the marketers from the West are following quick behind. But how best to present your product to a vastly different culture? Scott Tong...
RHCE Red Hat Certified Engineer Linux Study Guide...
The only classroom-based training and self-assessment system! Osborne's RHCE Red Hat Certified Engineer Linux Study Guide, Third Edition provides 100% complete coverage of all objectives for...
The Leader in You
For nearly a century, the words and works of Dale Carnegie & Associates, Inc., have translated into proven success -- a claim verified by millions of satisfied graduates; a perpetual...
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